With a Bachelor’s degree in Communication Design and over six years of industry experience — including several years within creative agencies — I eventually felt it was time to step out on my own. Building my own business has given me the freedom to work more closely with brands and people I genuinely align with, while bringing strategic, agency-level thinking into a more personal and flexible approach.

Since then, I’ve had the opportunity to collaborate with a solid range of recognised national brands, politicians, and international clients across multiple industries — experiences that have shaped both my creative eye and strategic thinking.

I’ve loved being creative for as long as I can remember. From making YouTube videos as a kid to (accidentally) building a clothing label at 17, I’ve always been entrepreneurial at heart. I thrive on having a project in motion — developing my skills, learning new things, and saying yes to opportunities that push me forward.